Key Success Factors of Virtual Communities
Author: Mikko O. J. Laine
Virtual communities are the big phenomenon of today. They are changing how people work, spend their free time and interact socially. Consequently, they are also an area of significant business opportunities and thus an intriguing prospect for many companies. Even though there are some remarkable success stories in the virtual community field, numerous communities have failed or the providing companies are not experiencing the expected returns. Therefore, to be able to consider building virtual communities the underlying factors for success must be determined.
Keywords: virtual community, success factor, key success factor model
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