Customer's Advisory, Organizational Openness and Capability: the Locus of Value Creation

Aviso de redirección

Alerta de Google Académico:[ brand community innovation "new service development" ]

[PDF] Customer's Advisory, Organizational Openness and Capability: the Locus of Value Creation

MÖ GÜNGÖR…
... The effect of diffusion of newly developed version of any service in the brand community would
be easier and faster in response to the support of identified contributors in that community. ... (2008)
mentioned that traditional and attribute-based view of innovation should be ...